Underwriter Partnerships

If you are interested in supporting the ministry of Shine 104.9 with your business, we’d love to meet you, answer your questions, and make the process as simple and fun as possible!  Below are answers to some commonly asked questions.

If you would like us to contact you about underwiting on Shine 104.9, please fill out the underwriter form at the bottom of this page, or call us at 509-456-4870.

What is an underwriter?

As a non-commercial station, Shine 104.9 receives a percentage of its annual income from listeners who choose to support us through their business. Businesses who believe in this radio ministry, financially support us by sponsoring us as an Underwriter. In return, you’ll hear us thank your business on the air by mentioning your name, address, products and/or services.

How do I get started? I need information on rates, available times, ratings, etc.?

Contact Darin Patzer, our station manager at 509-456-4870 or e-mail him at office@shine1049.org.

What do I receive as a result of my support of Shine 104.9?

All Shine 104.9 Underwriters receive announcements on the radio as a result of their support. The number of announcements is dependent on the level of contribution and the length of the agreement. The benefits of business support are available for non-profit organizations and commercial businesses alike. In addition, the cost of underwriting is considered a tax deductible gift to the station. Underwrites are also listed on our web site.

This sounds a lot like advertising…is it?

No…and yes. In the strictest sense, Underwriter announcements are not advertising but, they achieve similar, if not better, results for those who wish to use them to market a product or service. Shine 104.9 underwriter announcements are designed to provide listeners valuable information about your business or organization. No screaming salesmen…no heavy-handedness…we don’t tell people what to do. We give listeners information that they can use and act upon.

What’s the main difference between supporting Shine 104.9 as a non-profit vs. a for-profit organization?

The the difference is in the wording of the announcements you receive as a result of your support. The FCC regulates what non-commercial radio stations can say about commercial businesses in their announcements. We talk about the name of your business, services and products you provide and your location. Over the years, we have become pretty good at writing announcements that meet your marketing and ministry goals as well as our legal requirements for sponsor identification. Tax-exempt, 501 (c) (3), non-profit organizations (churches, most ministries, etc.) have a different opportunity as it relates to supporting non-commercial radio.

Do Shine 104.9 underwriter announcements work?

Yes. Radio listeners today (especially Shine 104.9 listeners!) are smart, well-informed people who, in most cases, don’t have the time or inclination to sit through the same old sales pitches heard on other radio stations. They listen to Shine 104.9 specifically because we’re different. We offer underwriters the opportunity to speak directly to one of the most loyal and dedicated groups of radio listeners on the planet … those who tune into Christian music radio. Additionally, as primarily a listener-supported radio ministry, Shine 104.9 patrons often seek out opportunities to support the organizations and businesses that support Shine 104.9 as another means of supporting the station they love.

How much does it cost to become an underwriter on Shine 104.9?

Shine 104.9 underwriter packages are available to fit almost any budget. Business support of Shine 104.9 is a cost-effective way to market your product and/or service to a loyal group of radio listeners while supporting a ministry that focuses sharply on being a positive influence in the community.







Thanks for listening!
We greatly appreciate your continued support of SHINE 104.9 and 94.9.