Christmas Music is Here
Through Christmas Week
Christmas will soon be here - here's a programming update for our loyal listeners.
Important Note Christmas Channel: For those listeners with vehicles featuring High-Definition radio receivers, you can now tune in to hear Shine's HD3 channel: Commercial-free, Announcer-free Christmas Music with the best variety of any station in the region! If you don't have an HD radio in your car, you can still listen on-line by clicking here or getting the "Live365" app and searching "Shine."
Programming Note: In regards to our regular music channel (Shine 104.9)
First up, Black Friday through the Thanksgiving weekend Shine will kick off the holiday season featuring 100% Christmas music, to kickoff the season!
After the weekend of Thanksgiving as Christmas approaches, Shine will start mixing in about 50/50% Christmas Hymns and Carols with our usual music, we will sprinkle in Christmas songs increasingly each day closer to Christmas Day. The week leading up to the holiday Shine will exclusively play Christmas music. And good news: we find it abrupt to stop the Christmas music immediately after Christmas Day, so you will continue to enjoy Christmas songs mixed in for a few days after Christmas Day.
Sometimes we get asked the question "Why does Shine play secular Christmas songs mixed with the sacred songs?" The answer is that as an outreach ministry, Shine is always looking for ways to reach new listeners who might not know about Jesus. People love the traditional songs of Christmas and over the years we've had many people scanning the dial looking for their favorite Christmas songs who hear the Christmas mix on Shine, so they stick around and become regular listeners. If you're new to Shine 104.9, we welcome you and encourage you to tune in during the Christmas season, then stick around as we glorify the REAL reason for the season, Jesus Christ, year-round!
Listener Colton wrote and shared this with the staff:
"I found you guys looking for a Christmas station that remembers Christ and not just Santa Clause. I’m so glad I did because I will be able to listen to this station even after Christmas and be reminded of my Savior throughout the year! Thank you for helping keep my days upbeat and centered on Christ."